With the PlayStation Vita price drop announcement at gamescom, it seemed like a sales surge for the handheld would follow close behind, but as Fergal Gara, VP & Managing Director at SCE UK and Ireland, told CVG at Eurogamer Expo, “in the UK we were promoting it hard before the price drop, so actually the difference before and after gamescom isn’t that noticeable in the UK.”
When it comes to the difference in sales between the start of 2013 and now, it’s “much more noticeable,” with Sony believing “that the rise in unit sales since gamescom, considering there was no major Vita games in stores, is the result of our Remote Play announcement.” Gara continued by mentioning how Remote Play “is a new weapon in our armory” and the “PS Vita is forecast to hit its sales target in the UK.”
Despite the price drop, Vita sales still aren’t amazing, with Fergal explaining just how crucial positive feedback is on the system from current owners:
Oh yes, I mean, if that wasn’t the case I think we would have good reason to lose confidence in the device and shelve it. We’re nowhere close to that decision now.
There has been great positive feedback, but I want people to know that we do listen intently to the negative feedback too. We understand the drawbacks – it’s a bit expensive, also people expect multi-functionality on high-end mobile and portable devices, the content is expensive and a lot of people are used to getting free or cheap apps.
But I took a look at the UK figures the other day, and PS Vita is now selling for about
